keto super powder What do you really want from your physical body? My online fitness coaching clients hear this from me all the time. At first it may seem like a pretty silly question, but it's not. I've learned that the vast majority of people seeking weight loss really aren't really that interested in losing weight at all. It's true! In my considerable professional experience, the majority of people seeking professional fitness coaching aren't looking to lose weight as much as they'd simply like to feel good about themselves and avoid the pain associated with the social pressures of being overweight. Weight loss isn't their true desire, it simply provides them with the things they are really wanting.